Frequently Asked Questions
How can I place a classified ad with CPF?Classified ads can be placed through any of our participating publications (see the Member Directory Quick Link below) or by calling 850-762-4086 for assistance.
How do you count words for classified ads?We count telephone numbers and web sites as one word each. The abbreviation "FT/PT" is counted as one word. Addresses (number and street) are counted as two words, as are post office boxes; and City, State and Zip Codes are counted as one word each. For example, "112 W 4th Street, Anytown, FL 12345, 123-456-7890" is counted as six words.
Can I enhance a classified ad?The only enhancement offered for classified ads is bolding. Anything else, such as borders, normally falls under the FCPAN display ad programs: the 2x2 fill ad program or the regular display ad program. HOWEVER, CPF is currently offering special enhancements to ads (borders, centering, headline, colored background, or deluxe with all enhancements) at an additional cost. This special promotion may be withdrawn at any time.
What is a "full run?"A "full run" is a term used with the classified ad network. It indicates that the ad will be included in all of CPF's approximately 100 participating publications.
What is a "partial run?"A "partial run" is a term used with the classified ad network. It is used for 900-number ads, credit card ads, work-at-home ads and other similar types of ads which some publishers may choose not to run.
Where will my ad appear?Ads can appear under the heading "Statewide Classifieds" OR under an appropriate heading the publisher normally provides. It will also appear on the CPF Website.
Are tearsheets provided?Tearsheets are not provided. The CPF office carefully monitors the ads sent to the papers. We can document that 90% of all participating publications ran your ad.
Can I change my ad?We can't accept any call-in changes. If you want to make a change to an ad that is already running, simply fill out another order blank and fax it in.
Do you offer frequency discounts?No, there are no frequency discounts. CPF's statewide classified advertising network is a special promotion that is already priced at a substantial savings. HOWEVER, CPF is currently offering a "BUY 3 GET 1 FREE" special. All four ads must run consecutively. This special promotion may be withdrawn at any time.
Are results guaranteed?We do not guarantee results. Advertise a good product with a great price, run it consistently, and you should be pleased with your response.
What is FCPAN?FCPAN is the Florida Community Papers Advertising Network, the part of CPF that handles insert and display advertising. The FCPAN network consists of 140 publications reaching approximately 9.88 million readers in more than 5.2 million homes.
How do I place an insert with FCPAN?Inserts can be placed by calling 352-347-4470 for assistance.
How do I place a display ad with FCPAN?Display ads can be placed by calling 352-347-4470 for assistance.
Do you offer 2x2 display ads?Yes, a 2x2 display fill ad program is available. Call any participating member publication (see the Member Directory link below) or 850-762-4086 for assistance.
Does FCPAN have copy restrictions?Yes. FCPAN reserves the right to reject any copy at its sole discretion.
Can FCPAN guarantee ad positioning?Unfortunately, due to the diversity of FCPAN member publications, we cannot guarantee the position of any advertisement. However, premium positioning may be available if it is requested with sufficient advance notice, but it would be at an additional cost that is determined by each individual publication.
Explain liability for errors.CPF and/or FCPAN assumes no liability for any advertisement, whether or not it is supplied by the advertiser or produced by CPF and/or FCPAN. CPF and/or FCPAN are not responsible for errors, and CPF and/or FCPAN shall not be liable to the advertiser for any loss that results from incorrect publications or omissions of its advertisements.
Do I have to pay in advance?Yes, ad placements must be paid in advance. Multiple runs of the same ad can be paid one week at a time; however, we must receive payment each week. Credit terms, as approved by CPF and/or FCPAN, are due upon receipt of invoice. In the event that the advertiser fails to make payment on time, the advertiser will become responsible for all expenses incurred in connection with collection of that amount, including court costs and attorney fees. CPF and/or FCPAN have the right to hold advertisers and agencies jointly and severely liable for such monies that are due and payable to CPF and/or FCPAN. Advertisers and agencies shall also be liable for all court costs and attorneys fees incurred during the collection process.
Do you accept credit cards?Yes, we accept Visa and MasterCard.