The Community Papers of Florida (CPF) represents publishers of more than 100 free-circulation community papers, reaching an average of approximately 4.3 million homes weekly.
CPF's members are owners, publishers, general managers and sales managers of free-circulation community newspapers throughout Florida. Membership ranges from small, independently owned publications with circulations under 5,000, to divisions of major communications companies publishing hundreds of thousands of copies weekly. The common denominator among CPF's membership is that all publications are distributed free of charge to readers in the area they serve.
CPF is a member-driven organization, led by elected and appointed board members who set the group's direction and oversee its administration. Policies and ongoing activities are influenced by CPF's standing committees; day-to-day operations are conducted by professional staff headquartered in Central Florida. Membership in CPF guarantees you the opportunity to network and learn from the best the industry has to offer.
The first free paper was published in England in 1472, nearly 20 years before Columbus discovered the new world!
Community Papers of Florida reach:
* All household incomes.
* All educational levels.
* All age groups.
* All ethnic and demographic groups.
The 2011 combined circulation audit by Circulation Verification Council (CVC), the most recent audit completed, revealed that Community Papers of Florida's:
* Receivership is 97.0%
* Readership is 75.8%
* Controlled bulk receivership is over 99%
* Controlled bulk returns are 8%
* Average readers per edition is 1.90
* Buying influence is 78.3%
CVC, as part of its audit process, conducts a Supplemental Readership Study for each CPF publication audited. The combined results (10,219 respondents) of the study completed in 2011 revealed the following:
1. How long do you keep the [appropriate CPF publication] before discarding it?
* 60% 1-2 Days
* 03% 3-4 Days
* 23% 5-6 Days
* 14% 1 Week or More
2. What category best describes your combined annual household income for last year?
* 13% Under $25,000
* 31% $25,001 - $49,999
* 23% $50,000 - $74,999
* 15% $75,000 - $99,999
* 11% $100,000 - $149,999
* 06% Over $150,000
3. What is the highest level of education you have obtained?
* 05% Some High School or Less
* 32% Graduated High School
* 34% Some College
* 22% Graduated College
* 07% Completed Post Graduate
4. Please select the category that best describes your age.
* 01% 18 - 20
* 03% 21 - 24
* 12% 25 - 34
* 19% 35 - 44
* 23% 45 - 54
* 21% 55 - 64
* 15% 65 - 74
* 07% 75 years or older
5. Which of the following products or services do you plan to purchase during the next twelve months?
* 13% New Automobile
* 17% Used Automobile
* 18% Antiques / Auctions
* 40% Furniture / Home Furnishings
* 16% Major Home Appliance
* 12% Home Computers
* 32% Home Improvements / Supplies
* 43% Television / Electronics
* 15% Carpet / Flooring
* 64% Automobile Accessories (tires, brakes & service)
* 49% Lawn & Garden
* 36% Florist / Gift Shops
* 26% Home Heating / Air Conditioning (service, new equipment)
* 53% Vacations / Travel
* 06% Real Estate
* 75% Men's Apparel
* 82% Women's Apparel
* 32% Children's Apparel
* 02% Boats / Personal Watercraft
* 14% Arts & Crafts Supplies
* 17% Childcare
* 28% Education / Classes
* 11% Attorney
* 25% Veterinarian
* 18% Chiropractor
* 22% Financial Planner (Retirement, Investing)
* 72% Tax Advisor / Services
* 31% Health Club / Exercise Class
* 34% Clean Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning)
* 05% Weight Loss
* 28% Lawn Care Service (Maintenance & Landscaping)
* 45% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)
* 81% Pharmacist / Prescription Service
* 27% Cellular Phone New / Update Service
* 83% Dining & Entertainment
* 22% Jewelry
* 09% Wedding Supplies
* 33% Athletic & Sports Equipment
© 2013 Community Papers of Florida
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